– LONDOU TRADING LTD SALES FORCE ENSURASES A WEIGHTED MARKET –
Londou Trading Ltd sales force ensures a weighted market coverage level of 85% – 90%. It also calls directly on the vast majority of its customers in order to ensure Optimum Customer Service. Each sales representative is responsible for a small number of customers. This is considered among the lowest ratios of customers per salesman in Cyprus and enables a high frequency of visits.
At present, our Sales Department consists of 28 persons covering sales nation-wide. This team is headed by a General Sales Manager, a Key Accounts Manager and by three experienced and qualified Area Sales Managers that control and support the daily routes of the salesmen and merchandisers, whilst coordinating deliveries. Optimization of routes and obtaining new customers are part of their duties as well.
More than 24 Londou Trading Ltd Sales and delivery vehicles are on the road day after day, visiting the various retail outlets all over Cyprus. More specifically bi-weekly visits to hypermarkets, weekly visits to big supermarkets, weekly visits to larger grocers, visits every 2 weeks to kiosks and various smaller outlets, amounting to 2000 visits per month. In addition Londou Trading Ltd sales force ensures for the best location and proper product display for each product line is used.
Londou Trading Ltd Sales Force enjoys the following characteristics:
|Aggressive market driven
|Strong relationship with customers
|High market coverage
|Fast new product penetration
|Leading market shares
|Aggressive consumer and in store promotion
The performance of the sales team ensures relationships with customers that are second to none; they also enhanced order volumes and managed to present new products and promotions successfully.